Since signing with Peters, Fraser & Dunlop in July 2016, I’ve had a lot of emails asking me about the submission process, and my agent, Adam Gauntlett, so I decided to write a blogpost. All I can say is how I used the advice I obtained, and went about things. It makes me sad when I read tweets and articles saying it’s impossible to get anywhere in publishing unless you have contacts, a private income and/or are supported financially. There are enough hurdles to overcome without unhelpful beliefs such as these. I don’t have any contacts, and I support myself.
Opening doors, timing and the book
At a talk which local author, Peggy Riley, gave about getting your novel ready for submission, she said that if you’re going to knock on doors, it’s important to consider the timing. I quickly discovered that it’s easy to talk about the novel you’re writing and drum up interest but if your book’s not ready to send out, it can be pointless. You will simply get, ‘Great. Contact me when it’s finished.’ If you get interest in your novel, you need to be able to send out the full MS within a day, preferably straightaway. If you cannot do that, I don’t think it’s worth querying agents. If you send out your book before it’s ready, you could blow your chances with that agent or book, and you may not find out why. You might get a chance with another book, or a substantial re-write, but you might get pigeon-holed as an average/dull/poor/whatever writer.
Several years ago, I had an agent ask to read my first novel. I rewrote it a few times, but what I sent wasn’t submission-ready, partly because I was over-excited (I know, can you believe it?!) and impatient. I got some useful and very encouraging feedback from it, perhaps because he’d asked to read it, but actually it would have been better to have rewritten that novel several more times and then sent it. As it turned out, someone published a novel with a very similar plot, so I shelved that book and wrote another.
It can be useful to do pitching events if you want a bit of feedback on your concept and writing, but it’s also important to bear in mind that your work will be judged on a small sample and a very short synopsis: polishing 2,500 words isn’t the same as re-writing 100,000 words and getting your structure and pace right. If the feedback you get is encouraging, that can be validating. If it’s bad, it can really knock your confidence. Whatever it is, though, it’s only the opinion of one person. I did a couple of one-to-ones at the York Festival of Writing in 2012. I pitched my first book to Juliet Mushens and Hellie Ogden. They were both lovely, and enthusiastic about the premise of the book and my writing, so it was a very positive experience for me – but, crucially, I was unable to follow it up as I hadn’t finished re-writing the book. When I then met Juliet to discuss my dissertation novel, I had to explain what happened with the previous one.
Regarding pitching at festivals, I know some people get their agents that way, but I decided the best approach for me was to submit through each agency, with a proper sample, detailed synopsis and cover letter. I find pitching sessions a little like speed dating but without the alcohol …!
Personally, I do not believe that all feedback is useful and I find it most useful when I’ve done my absolute best first. I also need to trust and respect the person giving the feedback.
Courses and masterclasses
There are numerous courses designed to demystify and ease the agent submission process. I always look carefully at who teaches any course I’m interested in, and what their credentials and experience are. I did a Guardian masterclass with the literary agent, Juliet Mushens. I knew and liked Juliet as she supervised my MA dissertation (which became my novel). Two of her authors, Jessie Burton and Francesca Haig, came along and talked through their submission processes. I also did a Guardian masterclass with Scott Pack, who I knew from Twitter. He’s worked as a bookseller and buyer, editor, and publisher. Between the two of them, what they don’t know about the industry isn’t worth knowing. Whenever I go on courses, I’m a complete geek: I write down everything, and write up my notes afterwards. And I followed their advice to the letter.
I saw on Twitter last night that Scott has written an e-book based on his masterclass, which can be found here: http://amzn.to/2doqScR.
Researching agents and agencies
If you query an agent, and they read your MS and offer you representation, you need to be prepared to work with that agent or turn them down. I decided, therefore, it was essential to only submit to agents whose comments and wish list appealed. I spent ages with the Writers’ & Artists’ Yearbook. I took notes from Agent Hunter and Query Tracker. I googled each agent, and read everything that had been written and said about/by them, making notes. I used this information to personalise my query letters.
When you identify an agent you want to query, check out their agency. Are they a new agent? How big is the agency? If they work alone, who handles their subsidiary rights? Can they handle film and TV inquiries? How many clients does the agent have, and who are they? What deals has the agent made? Does the agency appeal as a whole? (When I went to meet Adam at PFD, the first thing I saw when I came out of the lift was a dog’s toy. Good sign!)
It’s really important to read and adhere to the submission guidelines for each agent and agency. Some are similar but some are specific, and even have their own submission portal. I had various documents of different lengths. Do check how your MS may fit their requirements. If they ask for the first three chapters, and your first three amount to five pages, you may want to re-jig the chapter breaks. I am sure it’s true that the first page is a good indicator of your writing, and the particular book, but a few pages won’t show much about your structure, pace, dialogue etc.
Market research, deals and debuts
In 2012 I went to my first London Book Fair and Crimefest, then Theakston’s crime writing festival in Harrogate in 2013. The debut author panels at these events are informative about what novels have been bought a year earlier by which publishers and from which agents. I went to every panel I could at each subsequent Crimefest, sat in the front row and took notes! I also started using Twitter more often, and reading announcements in the Bookseller. The Bookseller gives an indicator of which agents are selling, and the sorts of books publishers are buying. I firmly believe that you have to write the book that fires you up, but it is important to get a feel for the market, and know where your book fits in your genre or category.
I quickly saw that some agents are getting good deals for debut authors, and actively like working with them while others seem less keen. I also noticed that attitudes to the slush pile vary. If people make it very difficult for you to submit to them, it’s worth thinking about. Response time varies enormously. I only subbed to a handful of agents but most of them I heard back from very quickly.
This brings me on to editorial input. Some agents like to take on books which don’t need much/any work before they can be subbed to editors. Others enjoy working with their clients editorially. It is often the case that the more clients an agent has, the less time they will have to work with you on your MS. It’s worth considering whether you want detailed editorial input from an agent, what it will involve and whether representation is contingent on you making certain changes.
It’s also useful to check out which agents represent the authors of books you like. I looked up agents who rep crime novels which are a little ‘different’. My series isn’t a traditional police procedural. I call it #UrbanNoir. It combines the police procedural with reflection on cultural dislocation, urban life and the psychology of violence. The crimes stem from the psych-geography and socio-economics of Tower Hamlets in East London. I thought it was important to flag up these aspects (not all of them) in my query letter, and make it clear from the opening of the novel.
I find it hard to mention social media without a groan emerging. While it can be a major time-suck, and the rabbit holes and misunderstandings can be awful, I’ve found Twitter a fabulous way to gain information and get to know people. Many of the people I got in contact with on Twitter, in 2012, I quickly met in real life at events and festivals.
It is worth thinking about what you post, not just from the point of view of libel laws but general perception. The reason I say this is because in the last week an editor told me he’d checked out my Twitter feed, and a TV production company executive told me he’d read a blogpost I’d written on education and social mobility. Perhaps this shouldn’t have surprised me but it did. That said, my rule for social media is the same as for everything else: to be myself. I use Twitter and Facebook for having a laugh, posting pix of the dog and the sea, and enthusing about books and dramas I like. I post about stuff which interests and bothers me. It is useful for getting a feel for what people are like. Most agents are on Twitter, so check them out.
Manuscript assessments, beta readers and feedback
I think it’s extremely difficult to know when your book is ready to send out on submission to agents. I don’t see agents as the people to use for feedback because they are extremely busy and you may not get any, or hear anything. In which case, how do you interpret that?
I decided not to query until I really thought my novel was ready. I was contemplating querying at one point but had reservations. Unable to decide whether my reservations were self-doubt and fear, or genuine, I got a manuscript assessment and an author friend offered to beta read for me. Having done two workshop modules on my MA, I was okay with honest, constructive feedback. Unfortunately, the critique didn’t identify any strengths in my novel but listed a lot of ways I could write it differently. This was confusing and destructive for me, and I completely lost my confidence in the book and my own writing for at least a month. Fortunately, the report from my beta reader was more balanced and constructive, and another author friend offered to read for me, and give me feedback. After a few weeks, I compiled a master list of all three sets of feedback, and set about making all the changes which felt right, ticking them off my list. After this, I rewrote the whole MS twice more, line by line, and read it aloud.
It helps to have a clear idea of the sort of person you will work well with. Having been a teacher for 10 years, I’ve had a lot of feedback from many different people: your teaching is ‘observed’ from the moment you step in the classroom. I also did the dissertation for my Effective Learning MA on feedback, and what is/isn’t helpful. This has enabled me to clarify what feedback style works for me.
Above all, I wanted:
1) an agent I felt I could talk to, feel relaxed with and laugh with. You need to be able to be honest with your agent, and him/her with you. I didn’t want to have to have a gin before/after speaking to him (or both!). It is a business relationship but humour is a great defuser. (As Adam and I found out the first time I used tracking changes and didn’t realise you had to actually switch them on …! Gawd, the embarrassment.)
2) an agent whose judgement I respect, and who I trust.
3) an agent who likes my book on its own merits, not because others were interested in it.
When it came down to it, I was very lucky. I very quickly got several offers of representation. I also made my decision before everyone who had my full MS got back to me. Why? Because my gut feeling told me Adam was the right fit.
Do get clear before you sign with an agency what edits the agent is going to request, and whether you have a similar vision for the novel. None of the edits Adam suggested were deal breakers, and they’ve all helped to make the book stronger and tighter. I think it’s important to know what edits you are prepared to make and which will fundamentally change the book for you.
Attitude and beliefs
Assuming you want one, getting an agent is one step along the traditional route to a publishing contract. If you believe it won’t happen, that things like that happen to other people but not you, it’s unlikely to. If you believe it’s possible, it’s more likely. And if you can nurture the determination to do your absolute best, to get your novel as good as it can be, you’re in with a chance. Then, you can let go and see what happens. Expect nothing, hope for the best and believe it can occur.
On Facebook today, I got one of those memory things. Two years ago today I handed in the dissertation which became my novel. I began writing it in early 2014. Since then, I’ve re-homed a crazy puppy, finished my MA, finished the novel, bought three flats, done two up and sold them, written the first draft of another novel and half the follow-up of this one.
My point? ‘Luck’ and timing all come into play. All the rest is hard graft, and takes a lonnnng time.
Asking for advice
When I was subbing to agents, numerous author pals gave me advice on Facebook and privately. It was hugely appreciated and very helpful. I have written this post as I want to encourage people to feel optimistic about querying. All the agents I’ve dealt with have been really lovely, and there are lots of people around to ask for help. Everyone who’s written a novel knows how hard it is, and in itself is a massive achievement.
Vicky Newham © 2016